Improved UX of PATH’s video tutorials to reduce maternal and infant mortality in rural India.
Team Members: Trevor Perrier, Abhigyan Kaustubh, Abhishek Gupta, Richard Anderson
Roles: Research Assistant
Key activities: Literature Review, Translation, Tagging, Data Organization, Paper writing, enriching the UX of the end user.
Timeline: July 2013 – Sept 2013 (3 months)
Worked on Digital Public Health (DPH) – a partnership program in rural Uttar Pradesh, India, to locally produce public health messaging videos. This was an ICTD (Information and Communication Technologies and Development) Research Project at the CSE Department at UW, funded by Path and NSF.
DPH extends the work of Digital Study Hall and Digital Green to the health domain targeting maternal and infant health based on reactions to videos shown during midwife sessions.
– Performed translation and data extraction, co-developed metadata schemas and ontologies (dendograms), carried out data analysis, and performed A/B Testing (where applicable), with the aim to improve the target audience’s comprehension and adoption of the key message.
– Analyzed, and recommended enhancements in content & its delivery for 14 Tutorials.
– Co-authored a Note for the International Conference on ICTD 2013.
(from the Note)
This note explores methods of analyzing questions asked during public health video showings. The goal is to provide feedback to content creators and session facilitators based a limited subset of the audience’s questions. We analyze five videos produced in the first year of Digital Public Health focused on maternal health issues in rural India. We demonstrate a prototype web based tool to collaborate on the qualitative analysis of questions and propose mechanisms for systematically improving future videos based on this analysis. Initial results show that it is possible to extract useful information on how the target audience perceives the messaging in a video exclusively from questions asked. Based on these results we explain how Digital Public Health can integrate this feedback into an iterative review process for quality assurance of messaging.
Here’s the full note that was published at the International Conference on ICTD 2013 at Cape Town, South Africa.